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AR is applied in News Broadcasting

by Peeters

Al Arabiya newsroom and studio of Newscast Studio used an augmented reality segment to explain the global reach of petroleum and natural gas company Aramco.

The segment started with the presenter on the network’s recently debuted set incorporating one of space’s numerous video walls to showcase a background while an anchor desk became the “base” for a 3D model of a boat floating in the water.

The camera pushes in on the tanker afloat on the virtual water and a burst of light transports the viewer into a fully 3D world that includes stops on an oil rig, dock, city offices and streets, refineries, and pipelines and, finally, back to the boat.

Many of these scenes include the talent standing within the virtual world.

In many of the scenes, large typography in the network’s custom font is used to highlight key data points. In contrast, in many of the interior scenes, a holographic-like “projector” showcases a floating globe that rotates to highlight the part of the world being discussed.

The Al Arabiya newsroom and studio facility, built in a high rise style building, was designed with augmented reality technology in mind.

Source: newcaststudio.com

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